B2B messaging is a good-to-have, not a must-have
B2B messaging is a good-to-have, not a must-have
Except that it’s not.
With increasing product/ service parity and thick competition, deep understanding of your target audience and communication of your unique value prop is critical. You then need to embed this UVP into your messaging mix so your brand appears coherent, consistent, and compelling.
Some common tell-tale signs your B2B messaging needs TLC
Some common tell-tale signs your B2B messaging needs TLC
You don’t Know how to communicate with your target audience
There is a lack of differentiation between you and your competitors
You are finding it difficult to attract and retain the right customers
There is inconsistency in communication across different channels
Let's get the "other options"
out of the way
Okay, you get it. You know you need to prioritize your B2B messaging NOW to really move the needle on your company’s growth. Here are some options you have considered or are mulling over:
Outsourcing the work to a marketing agency
Why not? There is no dearth of marketing agencies that can help you with messaging for your website, social media, sales deck etc. Except that it will speak the same language as the other 10 providers in your space and may not be connected across different touchpoints.
Outcome: Good-looking collaterals without substance
Tasking your internal marketing team
Seems cost-effective and logical, right? Afterall, you are not “spending” money on anyone or anything additionally. Wrong! By siphoning your small marketing team’s bandwidth into a deep analysis process followed by meticulous positioning, messaging, and copywriting could potentially mean putting your regular marketing activities on a pause.
Outcome: Negative impact on lead gen
Doing it yourself
Founders are great at DIY. Look at yourself, didn’t you birth the idea of your company yourself? But here’s the rub, unless you have a strong product marketing or branding background or have ample spare time at hand, this is not the most efficient use of your time and energy.
Outcome: Bias in messaging, hampered business
Doing nothing
Of course, there’s always the option of status quo. You have gotten this far without any major disruption to your B2B messaging, how difficult will it be to scale to the next peak? The reality is what got you here won’t get you there. As your start-up has grown, so have the complexities of your user segments, product features, and whatnot.
Outcome: Stay behind in the race, business opportunity loss
Why work with me?
Let’s cut to the chase…
Deep experience in B2B
Having cut my teeth on copywriting 15 years back, B2B has been my home and what I understand the best. Before becoming a consultant, I was an in-house marketer. I have grown the ranks across 3 B2B companies – including an Indian Unicorn in the HRtech space – and 3 ad agencies, which have given me the exposure into product marketing, brand communications, and copywriting.
Experience of working with Founders
Working with time-strapped Founders and CEOs is a game you need to have played to truly understand how to make this relationship work. Throughout my career I have had the pleasure of working with Founders. Yes sir/ ma’am, I have earned my stripes.
Love for art and science
My love for design and creativity, and curiosity to uncover and understand data have led me down interesting paths. The outcome: you get the copywriter and comms specialist in me along with a product marketer who can marry the art with the science.
Total ownership & integrity
I have a strong bias for action and accountability (perhaps, comes from type A personality). I do what I say and I say what I do. No BS! This translates into timely execution and delivery of committed deliverables, frictionless communication, and a great working experience.
Check out My Work
A pre-revenue startup focusing on Pharma-tech, AltiusHub wanted its B2B messaging to attract potential employees
Positioning & Messaging | B2B Copywriting
A SaaS provider of Sales Training & CRM platform, RSalesArm wanted to identify its ICP and align its messaging to that
Positioning & Messaging | B2B Copywriting
A business consulting firm, NUEST wanted to refresh its marketing & sales messaging to cater to its best-fit customer
Positioning & Messaging | B2B Copywriting
An established SaaS learning platform provider, Enthral wanted to have a fresh narrative as it readied for global expansion
Positioning & Messaging | B2B Copywriting
Siddharth Reddy, Co-founder
“I have been impressed with her work ethic, creativity, and attention to detail.”
“Pranjalee’s approach to her work is nothing short of impressive. She approaches every project with unwavering diligence, diving deep into the intricacies, and asking thought-provoking, open-ended questions to truly grasp the context and objectives.”
Amol Pawar, Founder & CEO
Sammir Inamdar, Co-founder and CEO
“She helps in bringing clarity and is able to push the bar to get things done right first time.”
“Her knack for strategy and her real-world achievements gave us the confidence that we were in good hands.”
Jon High, CEO & Founder
Ready to right-fit your messaging for your best-fit customers ?
