Pranjalee Lahri

Cut through the noise
with your messaging

Unlock the next level of growth for your B2B company by
creating compelling messaging that resonates with your
target customers. No matter the touch point.

Cut through the noise with your messaging

Unlock the next level of growth for your B2B company by creating compelling messaging that resonates with your target customers. No matter the touch point.
Hi!

I’m
Pranjalee

 

It’s not often you get to do the work you love the most. And yet, here I am living out loud, what I believe is, my purpose.


I love helping B2B founders like you share your brand and product story with the world. Specifically that part of the world that drives your business, so you can win the first time, every time!

I am pranjalee
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Research says,

Messaging Determines 80% of Your Conversion Rate

Yet, messaging in B2B marketing is broken because

Most companies try to be everything to everyone​

You think that mimicking the category leaders/ competitors will de-risk your strategy

Your narrative is disconnected across different channels and touchpoints

You genuinely are not sure who to focus on and what to communicate

Make your B2B messaging work for you

Resonate with your best-fit customers

Your B2B business is here to serve a large audience, but first you need to identify the best-value segment and pull them in.

Lead with value & differentiation

Stand apart from the competition with your unqiue Point of View and show how you are best suited to address your customers’ challenges.

Be coherent in your narrative

 

Your brand is everything your customers see. Present them with the same story, no matter the touchpoint.

Get B2B messaging that converts

I help B2B companies increase awareness, boost conversion rates, and build a brand that your customers love!

Positioning & messaging

 

Build the foundation of your marketing strategy by identifying who to target & give customers a reason to choose you.

B2B messaging strategy

 

Tell your unique value proposition to your best-fit customers through strategic communication levers.

B2B Copywriting   

 

Get content for your website, sales deck, social media & more that resonates with your target audience.

Aksharaa Sundarrajan,

“The clarity she provided by helping us streamline our positioning will bear fruit sooner rather than later. Our collaterals all speak the same language now and have already boosted our sales efforts.”

“Pranjalee made it easy for us to redefine what our brand is all about. She helped us cut through the noise and focus on what really mattered for our marketing.”

Jon High, CEO & Founder

Siddharth Reddy, Co-founder

“Pranjalee made efforts to understand our business thoroughly. She came up with engaging and informative content that resonated with our target audience. Pranjalee also used her expertise in design principles to guide our designers in creating a visually appealing and user-friendly website.”

“Pranjalee’s true superpower lies in her ability to read between the lines. It’s as if she has an innate talent for uncovering hidden opportunities.”

Amol Pawar, Founder & CEO

Check out My Work

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A pre-revenue startup focusing on Pharma-tech, AltiusHub wanted its B2B messaging to  attract potential employees

Positioning & Messaging | B2B Copywriting

A SaaS provider of Sales Training & CRM platform, RSalesArm wanted to identify its ICP and align its messaging to that

Positioning & Messaging | B2B Copywriting
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A business consulting firm, NUEST wanted to refresh its marketing & sales messaging to cater to its best-fit customer

Positioning & Messaging | B2B Copywriting
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An established SaaS learning platform provider, Enthral wanted to have a fresh narrative as it readied for global expansion

Positioning & Messaging | B2B Copywriting

Ready to right-fit your messaging for your best-fit customers ?

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