Pricing & Process
Pricing & Process
FULL SERVICE B2B MESSAGING
Pricing: Retainer from 1,50,000 INR/m with a min. 6 month commitment.
What you get:
- A differentiated positioning and messaging, complete with strategic narrative and PoV story, after thorough analysis of your customers, competitors etc.
- An elaborate outline of channels to engage in and the key narratives to follow in service of building the new positioning.
- Ongoing copywriting for the identified channels.
Who it’s for:
B2B SaaS/ Services companies with at least half a million to one million in ARR and established PMF.
MESSAGING SPRINT
Pricing: One-time fee starting at 50,000 INR.
What you get:
(Depending on your specific project requirement)
- Website copy.
- Sales deck flow and copy with pitch story.
- Banner ad + landing page(s) copy.
Who it’s for:
B2B SaaS/ Services companies who have identified their positioning & messaging, and want an expert to flesh out the copy for website/ sales deck/ landing page/ ad campaign.
FULL SERVICE B2B MESSAGING
Pricing: Retainer from 1,50,000 INR/m with a min. 6 month commitment.
What you get:
- A differentiated positioning and messaging, complete with strategic narrative and PoV story, after thorough analysis of your customers, competitors etc.
- An elaborate outline of channels to engage in and the key narratives to follow in service of building the new positioning.
- Ongoing copywriting for the identified channels.
Who it’s for:
B2B SaaS/ Services companies with at least half a million to one million in ARR and established PMF.
MESSAGING SPRINT
Pricing: One-time fee starting at 50,000 INR
- Website copy.
- Sales deck flow and copy with pitch story.
- Banner ad + landing page(s) copy.
FAQ's
Who will do the copywriting?
I am a team of one and hence everything from analysis to copywriting is done end-to-end by me.
Will I get a designed output from you?
To ensure you have the creative freedom in getting the designing and development done as per your requirements, I will NOT be involved in any step of the process once the copy has been submitted and closed between us.
However, I have great freelancers and design agencies in my network, which I will be happy to recommend. But in no way, shape or form, this is binding on you to choose from. The final decision will be yours.
I am a B2C company. Can I hire you?
I have been a B2B marketer all my working life and would like to stay in this lane for the foreseeable future. B2C is not up my alley at all.
Do you have customer references?
Yes. In my 9 months of consulting work, I have had the pleasure of helping over 10 B2B companies. Based on your solution selection, I will be happy to connect you with the right customer.
Key to success
Team alignment
To ensure the committed timelines are honored, it’s important to sensitize and rally your internal stakeholders (generally from Sales, Marketing, Product, Engineering, and Customer Success) towards the goal.
Data readiness
It’s important to keep basic data like customer segment, ACV/ Revenue, NPS, sales cycles etc. – on customers, and top competitors, their strengths and weaknesses etc. – on competitors, handy.
SPOC appointment
Whether it’s you (the Founder/ CEO) or the Chief of Staff or any designated individual, it’s important to have a Single Point of Contact (SPOC) who can get responses and confirmations swiftly.
Ready to right-fit your messaging for your best-fit customers ?
