Marketing is a good-to-have. False!
Marketing is a good-to-have. False!
Not doing marketing isn’t playing it safe. It’s slowly fading away.
4 signs lack of marketing is quietly hurting your growth
4 signs lack of marketing is quietly hurting your growth
Growth only happens when you are personally selling or pushing deals.
Leads are random and unpredictable, not steady or repeatable.
People don’t clearly get what you do, even after visiting your website or taking a demo.
Sales cycles keep getting longer because buyers need more convincing.
Okay, you get it.
You know you need to prioritize marketing NOW to really move the needle on your company’s growth. Here are some options you have considered or are mulling over:
Do it yourself
You, the founder, decide to multi-hat as the the marketer.
Outcome: Marketing stalls the moment your attention shifts.
Do 'whatever' is possible
Randon acts of marketing - blogs, social posts, and campaigns, happen without a clear plan.
Outcome: Lots of noise, no momentum, and no measurable impact on growth.
Outsource to multiple agencies
Good move, except different vendors handle different pieces with no single owner
Outcome: Fragmented GTM without holistic ownership.
Doing nothing
Marketing is postponed until things feel more stable.
Outcome: Growth quietly plateaus while the market moves on without you.
Why work with me?
Let’s cut to the chase…
Deep experience in B2B
Having cut my teeth on copywriting 15 years back, B2B has been my home and what I understand the best. Before becoming a consultant, I was an in-house marketer. I have grown the ranks across B2B companies – including an Indian Unicorn in the HRtech space – and 3 ad agencies, all of which have given me the exposure into different areas of marketing.
Experience of working with Founders
Working with time-strapped Founders and CEOs is a game you need to have played to truly understand how to make this relationship work. Throughout my career I have had the pleasure of working with Founders. Yes sir/ ma’am, I have earned my stripes.
Love for art and science
My love for design and creativity, and curiosity to uncover and understand data have led me down interesting paths. The outcome: you get a fractional CMO who can marry the art with the science of marketing.
Total ownership & integrity
I have a strong bias for action and accountability (perhaps, comes from type A personality). I do what I say and I say what I do. No BS! This translates into timely execution and delivery of committed deliverables, frictionless communication, and a great working experience.
Check out My Work
A pre-revenue startup focusing on Pharma-tech, AltiusHub wanted its B2B messaging to attract potential employees
Positioning & Messaging | B2B Copywriting
A SaaS provider of Sales Training & CRM platform, RSalesArm wanted to identify its ICP and align its messaging to that
Positioning & Messaging | B2B Copywriting
A business consulting firm, NUEST wanted to refresh its marketing & sales messaging to cater to its best-fit customer
Positioning & Messaging | B2B Copywriting
An established SaaS learning platform provider, Enthral wanted to have a fresh narrative as it readied for global expansion
Positioning & Messaging | B2B Copywriting
Siddharth Reddy, Co-founder
“I have been impressed with her work ethic, creativity, and attention to detail.”
“Pranjalee’s approach to her work is nothing short of impressive. She approaches every project with unwavering diligence, diving deep into the intricacies, and asking thought-provoking, open-ended questions to truly grasp the context and objectives.”
Amol Pawar, Founder & CEO
Sammir Inamdar, Co-founder and CEO
“She helps in bringing clarity and is able to push the bar to get things done right first time.”
“Her knack for strategy and her real-world achievements gave us the confidence that we were in good hands.”
Jon High, CEO & Founder
Ready to get a Fractional CMO for your company?
